AUDI A7 & A7E / FILM & PRINT
In Touch with Tomorrow.
Photograph: Jan Friese
Director: Anders Jedenfors
Copywriting: Christian Bosse
Creative Direction: Tobias Fritschen, Valentin Burkhardt
STRATEGY
The Audi A7 Sportback fuses cutting-edge technology with sculpted elegance, redefining the luxury driving experience. The campaign positions the A7 as more than just a car; it embodies a vision of tomorrow – where intelligent systems, seamless connectivity, and a sleek coupé silhouette create an intuitive and emotionally compelling drive.
INSIGHT
In a world where we’re constantly anticipating what’s next, the Audi A7’s intelligent systems mirror our own instincts, intuitively preparing us for the road ahead. Like searching for the perfect moment, the A7 ensures a seamless, dynamic experience, blending innovation with anticipation.
CREATIVE EXECUTION
The film, In Touch with Tomorrow, follows a woman driving with purpose to catch the perfect moment – arriving at the exact spot where the first rays of sunlight illuminate her Audi A7. Starting in darkness, the car’s intuitive features guide her through the awakening city.
A voiceover of John Donne’s The Good-Morrow adds depth, exploring themes of discovery and anticipation. The print campaign extends this vision, portraying her in a modern, sophisticated home – confident and self-assured, much like the Audi A7, which stands for precision, style, and a forward-thinking mindset.
CHANNELS
Global content production across film, print, digital, and social media.
