AUDI RS4 CAMPAIGN
Family Rocks
Photographer: Anke Luckmann
Art Direction: Kerstin Krüger
Copywriting: Cathrin Strahser, Christian Bosse
Creative Direction: Tobias Fritschen, Valentin Burkhardt
Post Production: [zerone] hamburg
Styling: Stephanie Wüstemann
STRATEGY
The Audi RS4 Avant is for families who redefine the traditional family outing. „Family Rocks“ speaks to those who embrace power, playfulness, and practicality, turning every trip into an adventure without compromise.
INSIGHT
Who says family life and driving an Avant have to be boring and conventional? With all that space and power, the real fun is just beginning. Life with kids offers the chance to rediscover the world with playful eyes, embracing the freedom to be wild, adventurous, and progressive.
CREATIVE EXECUTION
A family outing like no other: all rocking out in the trunk with instruments, the mother striking a rebellious pose through the sunroof. A huge, colorful kite soars through the sky while the child races by on a Bobbycar, all dressed in rock-inspired gear.
CHANNELS
OOH, social media, digital platforms – bold, energetic visuals that capture the spirit of fun and adventure.
