AUDI RS6 CAMPAIGN
Rather Do Than Want
Photographer: Anke Luckmann
Copywriting: Cathrin Strahser
Creative Direction: Tobias Fritschen, Valentin Burkhardt
Post Production: [zerone] hamburg
Styling: Stephanie Wüstemann
STRATEGY
The Audi RS6 is for those who act,
not just dream.
„Rather Do Than Want“ speaks to an audience that shapes their life with passion
and takes decisive action – on the road,
in relationships, and beyond.
INSIGHT
Modern relationships are driven by equality
and self-determination. Today’s people act
from passion, not expectation.
CREATIVE EXECUTION
A woman leads the way – her proposal?
„Marry, me“ taped to the RS6.
The wedding? Flares, cans, pure adrenaline.
The aesthetic: raw, loud, unstoppable.
CHANNELS
OOH, social media, digital platforms –
visually striking, unapologetically dynamic.
