DEUTSCHE KREBSHILFE CAMPAIGN
#AllesWasHilft #Beistand
Copywriting: Christian Bosse
Art Direction: Wilhelm Eckert
Photograph: Benno Kraehahn, Rui Camilo
Videograph: Viktor Schanz
STRATEGY
Deutsche Krebshilfe positions itself as a network of support for those affected by cancer. The strategy emphasizes that behind every person with cancer, there is a network of support – family, friends, and the foundation itself. The campaign highlights the importance of this support system, showing that it’s not just the individual who battles cancer, but the entire network around them.
INSIGHT
Cancer is a collective challenge, not just an individual one. By portraying cancer survivors alongside their supporters, the campaign reinforces that recovery and strength are fueled by a network of care. Through Deutsche Krebshilfe and personal connections, this network of support becomes an essential part of the healing journey.
CREATIVE EXECUTION
Well-known public figures who have battled cancer stand alongside their supporters, such as Jule Nagel (TikTok star), Paul Zipser (basketball player), and Tanja Bülter (TV host). The campaign spans multiple assets and formats, where individuals share their experiences with the disease and the vital role of support. All assets feature them against a bold blue background—the signature color of Deutsche Krebshilfe—reinforcing the organization’s strong, unified presence.
CHANNELS
Nationwide OOH, digital platforms, and social media formats amplify the campaign, engaging audiences with real stories and sparking conversation around cancer awareness and prevention, all under the #alleswashilft
