CAMPAIGN IDEE KAFFEE
Der Ideenboooooooster
Copywriting: Christian Bosse, Leonie Liebler, Nils Busche
Art Direction: Wilhelm Eckert, Annika Frey
Illustration: Joseph Carrington
STRATEGY
IDEE KAFFEE, once an outdated „grandmother’s brand,“ seeks to reclaim its place in a crowded, trend-driven coffee market. The strategy is to revive its original spirit of innovation, turning „Idee“ into a symbol of creativity.
INSIGHT
Coffee isn’t just a drink – it’s a ritual that sparks ideas. But while IDEE KAFFEE was once an innovator, today’s consumers see it as outdated. By aligning with modern visionaries, the brand regains relevance, turning every sip into a source of inspiration and every pack into a conversation starter.
CREATIVE EXECUTION
In a bold move, IDEE KAFFEE turns its packaging into a platform for start-ups. Each pack becomes a canvas for an innovativ start-up, sparking a unique, collaborative communication. This is the beginning of a new, community-driven way of advertising – where the brand actively supports other innovators.
CHANNELS
Packaging, retail activations, TV, social media, and digital – each reinforcing IDEE KAFFEE as a brand that fuels ideas, one cup at a time.
